Sánchez-Torres, J.; Rojas-Berrío, S. ; Ortiz-Rendón, P.:
The adoption of E-commerce in SMEs: The colombian case. Journal of Telecommunications and the Digital Economy, 9(3), 2021, 110-135.
Espinosa, D.; Ortiz-Rendón, P.; Munuera Alemán, J.:
The influence of formal and informal control on market and financial results. Spanish journal of marketing-ESIC, 26(1), 2022, p.44-60.
Castro-Gómez, J.; Sánchez-Torres, J.; Ortiz-Rendón, P.:
Influence of sustainability in the positioning of the university brand: Study in universities in Medellín-Colombia. Heliyon, 10(9), 2024.
Ortiz-Rendon, P.; Munuera-Aleman, J.; Montoya-Restrepo, L.:
Exploring marketing control mechanisms from a strategy perspective. Marketing Intelligence & Planning, 40(5), 2022, p.639-655.
Sanchez, W.; Ortiz, P.:
La netnografía, un modelo etnográfico en la era digital. Revista Espacios, 38(13), 2017.
Vélez, O.; Palacio, S.; Hernández, Y.; Ortiz-Rendón, P.; Gaviria, L.:
Aprendizaje basado en juegos formativos: caso Universidad en Colombia. Revista electrónica de investigación educativa, 21, 2019.
Ortiz-Rendón, P.A; Munuera-Alemán, J.L; Montoya, L.A:
Role of capability and professional marketing control in business results. International Journal of Management and Decision Making, 25 (2), 2026, 159-183.
Ortiz-Rendón, P.A; Munuera-Alemán, J.L; Montoya, L.A:
Role of capability and professional marketing control in business results. International Journal of Management and Decision Making, 25 (2), 2026, 159-183.
